From Alice in Wonderland, Chapter 6:
“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where—” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.
“—so long as I get somewhere,” Alice added as an explanation.
“Oh, you’re sure to do that,” said the Cat, “if you only walk long enough.”
At the foundation, when an organization deploys a digital experience, it wants it to succeed—to generate outcomes that justify its creation. To make this process easier, the organization must go through the process of defining success—growth in revenue, expanded outreach efforts, ability to support more participants, reducing the marginal workload of faculty/subject matter experts, reducing the upfront workload of faculty/subject matter experts, meeting particular cost goals, or whatnot.
Each organization should have its own take on what success means, and everyone involved in the creation process should know the definition. Thousands of decisions go into the creation of a digital experience which are, in turn, made by dozens of people. The organization should ensure that these decisions support the experience’s success. Otherwise, you might end up right next to the unfortunate Alice—somewhere unspecified, nowhere in particular.
